Brian Cooley

Brian Cooley

President, Sports & Entertainment Group

Brian leads EverFi’s Sports & Entertainment Group, one of EverFi’s most rapidly growing focus areas. In partnership with numerous professional sports leagues, teams, coaches, athletes and entertainers, EverFi now trains over 2 million K-12 students each year. Previously, Brian served as EverFi’s Chief Marketing Officer for four years and in doing so cultivated the group from a startup unit to a fully integrated creative, demand generation and client services organization.

As a long-time marketer, Brian has developed a passion for building powerful global brands, fostering loyal communities and justifying spend to CFO’s. He has led B2C and B2B marketing teams in the sports marketing and automotive industries, and in the technology and educational sectors with IBM and Blackboard. Prior to joining EverFi, he spent six years expanding Blackboard’s global education impact while overseeing branding, communications, demand generation and marketing operations practices.

Having lived in five countries and traveled to over fifty, Brian’s developed a love of cultural interaction and has consumed countless frightening meals in the name of international business. As Georgetown University undergrad and business school alum, Brian is a passionate Hoya hoops fan. He and his wife live in Washington DC and embrace all things outdoors with their two boys.