Entries by Lindsey McElhaney

Marketing to Millennials: What Not to Do

As the millennial generation ages into more prominent jobs and accumulates greater wealth, banks and credit unions are quickly realizing they need to improve their financial marketing strategy to attract this elusive demographic. But despite the fact that this generation seems to be online at all times, it takes more than a fancy website to make […]

SOS: Why Your Financial Marketing Strategy Needs Saving

The internet is awash in articles about digital marketing, but many banks and credit unions are still not taking full advantage of technology to connect with customers and prospects. But today, if you are not leveraging technology to make your services as accessible as possible, you’re losing out to the competition. Let’s take a look […]