Why EverFi is a Proud Member of UK’s Big Blue Nation

There are many reasons to cheer for the Kentucky Wildcats this weekend in the NCAA Final Four. Maybe you hail from Kentucky or attended UK.  Or you could be in awe of the possible feat of completing an undefeated national championship season, and joining the ranks of the greatest college teams of all time.  You could admire the way Coach John Calipari has molded a group of blue chip All-Americans into a selfless, hard-working and cohesive unit that usually wins by doing the dirty work of playing suffocating defense.

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At EverFi, we’re rooting hard for Coach Cal, but it’s not just because of the accomplishments of his team.  For as much passion as Coach Cal brings to the court, he brings an equivalent level of commitment to supporting community programs off the court.  For the last three years, we’ve been proud to partner with Coach Cal and his family foundation in extending EverFi’s elementary school financial education program to schools across the Commonwealth of Kentucky.

Through this partnership, I’ve personally learned how much Coach Cal cares about building empowered and responsible adults, as well as athletes on the court.  As strongly as he believes in playing the kind of defense that has made his squad 38-0 to date, he feels just as strongly about helping individuals be responsible with their finances.  While that might take the form of giving advice to some of his soon to be future NBA stars, it also extends much, much deeper than that into the communities and schools all across Kentucky.  Through a partnership with EverFi, the Calipari Family Foundation Financial Scholars program has impacted over 20,000 students in 150 Kentucky classrooms.

Hear more about Coach Cal’s focus on financial education directly from the guy you’ll see pacing the sidelines in Indianapolis this weekend:

View this video on Vimeo: Coach Calipari Discusses the Importance of Financial Education

From all of us at EverFi, GO CATS, GO!!!