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3 Tips for Sharing Financial Education Over the Holidays

AUTHOR
Katie Pugh

With all of the shopping, celebrations, and travel that accompany the holiday season, managing finances can be a concern for many people. According to the National Retail Federation, the average person spends over $800 during the holidays, and that amount is forecasted to increase in 2016.

EVERFI is here to help you educate and empower your customers, members and employees to take control of their spending habits and protect themselves from the heightened risk of consumer fraud that can take place during times of heavy spending. Check out our tips below to get started on building out your holiday communication plan.

Tip 1: Start Planning

Building out a marketing and communication plan to support your program makes a significant difference in driving usage and engagement. Think about ways you can share the financial education you have invested in with your customers and members before the end of the year. EVERFI is pleased to offer our partners a FREE Marketing Toolkit as part of your subscription. We hope you will use these resources to inspire new ideas and help you maximize the impact of your program.

Tip 2: Go Wide

Leverage all existing channels – including your website, email, newsletters and social media – to drive awareness of your financial education program. Your marketing partners will likely be thrilled to have some new and interesting content to add to their communications.

Tip 3: Be Timely

Focus your communications around seasonally relevant content. Below are some ideas to get you started, simply click on each topic name to access our associated marketing toolkit resources. If you don’t currently feature one of these topics in your program, contact EVERFI and we’ll work with you to come up with an alternate idea.
  • Credit Cards: 38.1% of all U.S. households2 own some sort of credit card debt, totaling more than $929 billion in total revolving debt across the country. Learn more about the differences between credit and debit cards, varying payment terms, and how to choose and use credit cards responsibly.
  • Identity Protection: Consumer fraud is more common than you may think. According to Business Wire, more than $15 billion was stolen from 13.1 million U.S. consumers3 in 2015 alone. Don’t let yourself be the next victim! Learn more about how to keep your personal and financial information secure and be aware of potential scams.
  • Mobile Payments: According to a recent study conducted on behalf of The Pew Charitable Trusts, 46% of U.S. consumers have made a mobile payment at least once.4 Do you know the benefits and risks of making payments with your mobile device?

Remember, each of our topics are specifically designed to accommodate today’s busy adult. They are mobile and tablet accessible, available in both English and Spanish, and only 2-7 minutes in length. Many courses also feature Action Plans with budgeting and planning tools to reinforce positive behavior and help users take positive steps toward better financial health.

Happy planning, and please reach out to us with any questions at [email protected].

Sources:

  1. National Retail Federation
  2. Value Penguin
  3. Javelin Strategy and Research
  4. The PEW Charitable Trusts

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AUTHOR
Katie Pugh

Last updated on March 13th, 2023

AUTHOR
Katie Pugh

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