Digital marketing for banks is becoming increasingly essential, as it makes up nearly half of all bank’s marketing budgets. At the same time, many small banks struggle with staying up-to-date with digital marketing trends in banking, often falling to the wayside behind national banks with much larger budgets. While paid ads are a large part of every digital marketing strategy, these digital bank marketing trends for banks incorporate personalization, customer experience, customer outreach, and improved audience segmentation as ways to improve advertising through quality, not just quantity. While there are many factors to keep in mind when developing a digital marketing campaign, the following digital marketing trends in banking are among the most important to consider. Top 7 Digital Marketing Trends for Banks in 2022 Increasing Push for Competitiveness Chatbots Personalization Machine Learning Sophisticated Search Omni-Channel Experience & Engagement 1. An Increasing Push for Competitiveness in Digital Marketing for Banks Today, everyone is on digital. From social media to video … Continue reading 7 Digital Marketing Trends for Banks in 2022