More than half of consumers switch their primary financial institution at some point in their lifetime, and even more switch more than once. In order to gain consumer loyalty, you need to first identify the profile of a loyal consumer.
In our new report The Secret to Consumer Loyalty: Relationship Banking, we have identified the ideal consumer profile for account holders that are more likely to stay at your financial institution and use 2x more products.
Download the new report to learn:
- The two kinds of consumer’s financial institutions have: relationship-based and transactional-based
- How to drive consumer acquisition and cross-sell
- Top reasons consumers switch financial institutions and recommendations on how to retain them