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EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.

The Specialist, Content Marketing will execute on the overall content strategy for one of EVERFI’s main business segments to directly impact revenue. The Specialist will carry out an ongoing content calendar that will be used for brand awareness, lead generation, and customer engagement. They will create shareable pieces that Demand Generation and Customer Engagement marketers can leverage in campaigns. They will collaborate with marketing and revenue leaders, internal subject matter experts, and product marketing to deliver on quarterly and annual revenue targets, outstanding product launches, and compelling thought leadership.

Responsibilities

  • Support the production of high-quality content, including but not limited to white papers, blogs, webinars, eBooks, research reports in support of new business or customer engagement initiatives and revenue goals
  • Create pillar content to be used for lead generation in support of key messaging points and value propositions
  • Repackage and edit pillar content into channel appropriate pieces to drive inbound traffic, power outbound campaigns, and support revenue outreach in partnership with Demand Generation and Customer Engagement marketers
  • Work with Demand Generation marketers to create custom, individualized content for account-based marketing campaigns
  • Implement design best practices to create captivating content for both online and offline use
  • Conduct ongoing maintenance and archival of existing content to optimize traffic and ensure brand and messaging consistency
  • Maintain consistent EVERFI brand standards and tone of voice across content pieces and channels
  • Design and build necessary assets to support programs like landing pages, emails, and graphics
  • Other job-related duties as assigned

Skills, Experience and Qualifications

  • 2+ years of digital marketing or content marketing experience
  • Exceptional time management and collaboration skills
  • Knowledge and understanding of various marketing channels
  • Working knowledge of Customer Relationship Management (CRM) and Marketing Automation software; Marketo and Salesforce preferred
  • Working knowledge of content management system; WordPress preferred
  • Exceptional written and verbal communication skills
  • Sales enablement experience is a plus
  • Ability to travel up to 10% of the time

Work-life, culture, & perks:

  • Competitive base salary and bonus potential
  • 401k program and equity plan
  • Comprehensive health care and excellent parental leave benefits
  • Flexible PTO and generous holiday schedule
  • Casual work environment
  • Annual company-wide retreat
  • Opportunity to work with talented people who have fun in the workplace

Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

  • Relationships First
  • Demand Excellence
  • Embrace Diversity of Thought & Drive Change
  • Act Like an Owner
  • Always Show Up
  • Share the Credit
  • Require Honesty & Positivity
  • Always Ask: “Did I Matter Today?”

EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.

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