Continuing the Legacy of Activism

Today we’re featuring an excerpt from Janiya, a high school student who recently earned her 306 – African American History certification. Janiya reflects on how the themes of inequity and perseverance presented within 306 are tied to her personal experiences now. Congratulations to Janiya for being one of our scholarship recipients!

Janiya

Student: Janiya
Teacher: Ms. Davis
School: White Station High School
State: Tennessee
Sponsor: REGIONS

“As I completed the Civil Rights Movement lesson of 306 – African American History and learned about historic cases such as Brown vs. Board and the courageous actions of Ruby Bridges, I thought about myself and the thousands of other black youth who are constantly living the same reality of separate and unequal schools. The right to quality education no matter your race, class, or zip code has become a fight that is worth the battle every day.

My frustration and passion fueled into a cause. The blatant injustice of educational disparities among youth in my city contributes to generational poverty and limits opportunity for all. Through my life experiences and work as a community-organizer on educational justice, I have clearly identified how identities play a role in the privileges of education in America. I have realized it is my purpose in life to ensure every youth has access to the right of quality education in our country.

Those most affected by the problem should always be a part of the solution. In the case of education, youth are most affected by the American public school system yet our voices are never acknowledged. Youth have always been the foundation and driving principle of change throughout every movement in history. 306 was most inspiring for me when I learned about the youth of Student Nonviolent Coordinating Committee (SNCC) and Congress of Racial Equality (CORE). Seeing black youth lead the Civil Rights Movement of America was such a reassurance in my passion and work ethic towards equity.

Most importantly, 306 taught me the importance of continuing the legacies of activism that African-American leaders have set before for me. While taking this EVERFI course, I have appreciated the life lessons and hidden history I have learned of my culture and our journey that is not fully taught throughout American education curriculum. As I embark on this journey of higher education, I plan to be a vital part of this movement towards equity and become a beacon for those most vulnerable in our country.”

 

Teaching with Infographics

Congratulations – Fall Scholarship Contest Winners!

We’re thrilled to share we received more than 2,200 student entries in the Fall Scholarship Contest! We loved learning how EVERFI’s real-world learning courses have had a positive impact on these students’ lives, and we look forward to sharing their thoughtful and inspiring stories in the coming weeks.

Congratulations to our seven $1,000 scholarship winners from across the U.S. and Canada who will each receive either a 529 College Savings Scholarship or RESP Contribution!

Malia
Cass Technical High School – Michigan – EVERFI: Financial Literacy for High School
Cecelia
Wolfville School, Nova Scotia –  Future Goals: Hockey Scholar
Janiya
White Station High School, Tennessee – 306 African American History
Harsha
Fowler Middle School, Texas – Future Goals: Hockey Scholar
Derek
Garner-Hayfield-Ventura High School, Iowa – EVERFI: Financial Literacy for High School
Grace
Happy Hollow Elementary, Indiana – Vault: Understanding Money
Zaira
McMurrich Junior Public School, Ontario – Vault: Understanding Money
Traditional vs. Digital Marketing

Is Your Financial Institution Prepared for the Digital Age?

The digital age, as it has with so many facets of daily life, has permanently altered how regular consumers use and view financial institutions. Consider that today’s consumer only walks into a physical branch an average of three times per year; in 1995, they visited a branch more than 24 times a year. Today it’s easier than ever before to transfer money, apply for loans, make deposits and payments, and get information—without ever setting foot inside a bank or credit union.

While consumer banking habits have changed, many banks have not changed their marketing and advertising tactics to keep up. And this is a problem. Non-traditional services like PayPal, Square, and Mint have ridden the digital wave and are crowding the financial services playing field. If traditional financial institutions want to compete, they need to embrace digital marketing.

Traditional Advertising vs. Digital Marketing

While we’re not suggesting you scrap your traditional advertising channels altogether, it’s important to know why they are limiting. The problem with traditional advertising is that it’s one-dimensional—it sends a single message and hopes that it is being received. Digital marketing, on the other hand, allows for continued personalized interaction with your brand, offers opportunities for consumers to take immediate action, and lets you track results.

Financial education is a great example. When banks and credit unions offer online opportunities for learning, their consumers and prospects have a chance to interact with the brand. They are receiving valuable education, but they’re also on the financial institution’s website, interacting with the brand, exploring, and simultaneously building trust in the brand. When they need a financial service, they are more likely to choose the brand that they’ve already come to respect. And—since they’ve provided access to online education modules—financial institutions can track consumer progress and follow up with other relevant offerings.

Learning why digital marketing matters is only the first step. For more information on how your financial institution can get started with digital marketing, download the complete guide here.

5 Types of Financial Content Marketing to Prioritize in 2018

5 Types of FinEd Marketing in 2018

If you’re like many financial marketers, you know that you should be doing content marketing, but you’re not sure what kind of content to create. In this post, we’ll explore five types of content that work well for financial institutions.

  • Thought leadership
    Thought leadership is any content that allows you to simultaneously provide value and display your industry expertise. Examples include white papers and guides. Remember that the primary goal is to provide information about a specific topic, so be careful not to sound too salesy.
  • Education
    Education is a great way to engage prospects in any industry, but it’s especially true for banks and credit unions, where prospective customers are often actively searching for financial knowledge. By addressing an active need, you’re helping consumers build financial know-how while also building trust and credibility in your brand.
  • Blogs
    Blog posts—like this one—are shorter articles that provide a little bit of info on a certain topic. They require less time to read, and they’re highly searchable and shareable. It’s important to blog regularly—perhaps once a week—to provide fresh information to your readers and not appear “stale.”
  • Case studies
    Case studies relate stories of how your brand has helped other people. By providing relatable stories, case studies help customers imagine how your services could also help them with their own pain points. Case studies can also be posted to, or promoted on, your blog.
  • Webinars
    A webinar is a virtual classroom, where a presenter teaches a class, asks questions to a panel, or takes questions from an online audience. Although they are usually live, webinars can also be recorded and posted to your website, where they can add continue to add value in the future.

Content marketing is an integral part of digital marketing, but there’s a lot more to know. To learn more about digital marketing for banks and credit unions, download our complete Introduction to Digital Marketing Guide here.