Consumers
Provide knowledge and skills they need to develop true financial capability and gain a better understanding of how to use your products and services.
EVERFI created a customizable, digital platform to allow Community First to reach their members through 22 personalized educational modules. After piloting the program internally, Community First went full-steam ahead promoting the launch of their new system to the general public. From sending personalized emails, to attracting users with one-on-one counseling and meetings with the Branch Manager, the promotions resulted in 736 appointments from 1,382 completed modules—a staggering 53 percent conversion rate within only six weeks of program launch.