The Drive for Financial Literacy – Daytona Speedway Style

So what do EverFi and top-tier auto racing have in common you may ask?  Building nationwide awareness of critical life skills like financial and digital literacy.

Over the past two years, we’ve been incredibly fortunate to develop some great partnerships in the world of ARCA and NASCAR racing.  We’re thrilled about the opportunity two teams have provided us to build national awareness of the importance of critical skills.

Venturini Motorsports, based in Concord, NC, and celebrating its 30th year of competition is a long-time participant in the ARCA Racing Series, one of the premier NASCAR driver development programs in the country.  Our friends at Venturini are also big believers in the EverFi mission and their vehicles will be sporting the EverFi badge this season at over twenty tracks.

Saturday was the opening race of the ARCA season and what better place to start than the ultra famous Daytona Speedway.   Our own Beth Carroll was down in the pits supporting the team.  What a day it was for the EverFi-powered team as three of the drivers were 1-2-4 on the pole for the start.  After a race that saw quite a bit of paint trading, John Wes Townley, a Venturini Motorsports driver, guided his Zaxby’s-EverFi emblazoned vehicle to victory lane.  That’s big for a racer at any level.  Really BIG!

Starting the season with a win at Daytona is huge and we couldn’t be happier for our friends at Venturini and all the young drivers promoting our critical skills this season.

As the NASCAR season gets underway this weekend, we’re going to keep you updated on another EverFi vehicle competing in the NASCAR Camping World series.  For the second straight year, Dakoda Armstrong will be piloting the EverFi truck.  Dakoda, one of the brightest up and comers on the circuit, and his team are also supporting the EverFi mission for 2013, just as they did last year.


In addition to running in the Camping World truck series, Dakoda will also be racing in five Nationwide races this season.  For a young driver, that’s quite an accomplishment.

So next time you come across ARCA and NASCAR on TV, keep an eye on the EverFi vehicles, who will be carrying the critical skills message at 200+ mph all over the country.

Let’s go EverFi Racing!