In order to stay ahead of the competition, your credit union’s website must convert. Employing credit union website best practices means that you not only attract users but convert them into members.
Here are 4 ways your credit union can optimize its website:
Prospects no longer only use computers for their research and your credit union’s website needs to reflect that. Your website is viewed on laptops, iPads, and especially smartphones. Not only does a website that does not look nice on a smartphone screen discourage potential customers, it undermines the confidence in your institution.
Potential customers, especially Millennials and Gen-Xer’s, rely more on smartphones for web searching than ever. In 2017, the average Millennial spent 223 minutes a day on their device. In order to capture the attention of younger users, your website needs to be optimized for mobile use.
2. Attractive Design
As a financial institution, you must illicit confidence in your credit union in order to convert customers. The design of your website gives users the first and most powerful impression of your credit union.
An attractive design for your website lets others know that you are professional. Not spending time on design will make your institution look less reputable. With the increase in fraud and data breaches, customers shy away from anything that looks less than professional. To give potential members confidence in your bank, invest in a well-designed and striking website.
3. Useful Content
Meaningful, relevant content is the way to attract and keep members on your website rather than having them move on to the next one. Content that informs, inspires and is interesting is the best way to attract members.
Members are concerned about themselves, not you. This means that your content should be about what concerns them. Content about securing a home loan, building a retirement, getting a small business loan, etc. interests and engages customers and shows that you care about their concerns.
Videos and infographics are quickly becoming a couple of the best ways to engage members. Many are more willing to watch a video or read an interesting infographic rather than read a long article to find their information.
4. Call to Action
Once members have gone to your website and read your content, a call to action is essential to convert them into actual customers. The call to action needs to be placed prominently so customers can see where to apply what they were just learning about. Typically, a call to action works best as both a button to press and a link in the text.
The call to action makes it easy for customers to act while they are still on your page and reading your content. If they have to search your website to find where to apply for a car loan, for example, you may have lost them. To convert a casual reader into an actual customer you need to have a well-placed call to action.
The right website sells to your customers for you. By employing credit union website best practices, potential customers can find you, trust you, learn from you and buy from you painlessly.
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