New York, NY (February 28th 2018) – The New York Knicks, adidas and leading education technology innovator EVERFI, Inc., announced today that they will come together to bring the 306 – African American History™ program, an interactive, web-based African-American history course designed to build shared values and inspire today’s youth to become tomorrow’s leaders, to several New York City Schools. The digital course brings to life a number of the important leaders and events whose impact changed the fabric of American life by overcoming obstacles through grit, strength, creativity and intellect.

The New York Knicks and adidas are dedicated to diversity and inclusion and aim to support cultural platforms year-round. Black History Month programming is a staple to their community portfolio and through comprehensive strategies and activations,the Knicks and adidas honor black culture.

The 306 – African American History™ program allows the Knicks and adidas to expand their celebration of Black History Month initiatives by making a lasting impact across the five boroughs of New York City through digital education. This digital African American history program has provided a way for the Knicks and adidas to engage students and continue to fulfill their commitment to this important topic throughout New York City.

“Celebrating African-American History Month and the importance of diversity and inclusion in today’s society is extremely important,” said Brian Cooley, President of EVERFI Sports & Entertainment. “We’re incredibly excited to continue our partnership with the New York Knicks and adidas to make a lasting impact in today’s youth through digital education by honoring African-American culture.”

The 306: African-American History digital course immerses students in a journey in which they learn about the incredible contributions that African-Americans have made in every fabric of American life including public service, the sciences, academia, and the world of the arts, music, and sports. The course is framed to teach the importance of civic engagement, so that students develop into future community leaders.

The New York Knicks and adidas 306 – African American History program will reach hundreds of students by partnering with EVERFI to provide this digital education resource to five schools across New York City.

About The Madison Square Garden Company

The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces New England’s preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at