EverFi Inc. announced today that Sunbelt-based BBVA Compass will be the first institution to offer a Spanish-language version of its adult financial wellness solution.
The [email protected]™ program is a modular, interactive learning tool that helps learners develop important money management skills and gain a deeper knowledge about topics such as credit, investing and saving for retirement. The new course is specifically designed for the growing Hispanic population and adds to EverFi’s comprehensive financial education offerings, which also include courses for students at the elementary, high school and college levels, as well as adults.
“Adult financial empowerment is so critical to community prosperity, and yet there are very few high-quality resources delivered in the Spanish language today,” said Tom Davidson, EverFi chief executive officer. “We’re working with our partners to remove barriers and provide opportunities for non-English speakers to gain access to the critical information they need to build long-term wealth and opportunity.”
The Spanish-speaking population is now the fastest growing segment in the United States with 37 million people and is projected to grow to 43 million by 2020. EverFi’s new adult education resource is designed to extend financial education opportunities to this significant and growing population, which has typically been underserved due to a lack of localized resources.
BBVA Compass is the first organization to adopt the Spanish-language financial wellness solution, which will debut at the National Council of La Raza Annual Conference in Los Angeles on July 19. The bank will offer the course to community nonprofit partners that provide services for Spanish-speaking populations across its footprint.
“BBVA Compass is committed to empowering families with the skills they need to thrive financially and plan for their future,” said Reymundo Ocañas, director of Corporate Responsibility and Reputation at BBVA Compass. “Understanding the basics of credit and investing is a critical step toward owning a home, understanding financing options and pursuing the American dream.”
BBVA Compass recently took the No. 1 spot with customers in American Banker’s annual survey of the reputations of the top 25 largest U.S. retail banks. Through a joint initiative with NBA Cares, the bank has embarked on an ambitious financial education effort in schools, providing EverFi’s Vault™ – Understanding Money to more than 25,000 students in 400 schools across 19 markets in Alabama, Arizona, California, Florida and Texas.
The [email protected] learning experience is specifically designed for today’s busy adult. The mobile- and tablet-friendly platform features a series of 10-minute learning modules that cover topics such as saving, investing, credit scores and identity protection. The program also seamlessly integrates into an organization’s customer campaigns, product promotions, business-banking, as well as employee wellness initiatives. To learn more, visit everfiatwork.com.
About BBVA Compass:
BBVA Compass is a Sunbelt-based financial institution that operates 684 branches, including 352 in Texas, 89 in Alabama, 78 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 20 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration and was recently awarded the 2013 Celent Model Bank Award for its new core banking platform. Additional information about BBVA Compass can be found at www.bbvacompass.com, by following @BBVACompassNews on Twitter or visiting newsroom.bbvacompass.com.