Presented by: 

Parchment & EVERFI

Heads of enrollment and student affairs – faced with enduring challenges that began long before the pandemic – have much to gain by building a stronger partnership. Recruitment pipelines are contracting, and student expectations around safety, well-being, and inclusivity are growing. These leaders can equally benefit from a reimagined “why” to attract prospective students.

New data show material gains in student retention and graduation rates from prevention strategies, connecting safety, well-being, and inclusion efforts across all phases of the student lifecycle – from recruitment to student success to alumni engagement. 

An exciting panel discussion featuring Colgate University’s Vice President & Dean of the College Dr. Paul J. McLoughlin II and Vice President, Admission and Financial Aid, Gary Ross as they share their playbook for the future of strategic enrollment and lifecycle management. We’ll cover:

  • Emerging initiatives that bring campus safety, well-being, and inclusion efforts into the student decision-making process
  • Trends and data insights on the needs of current and future students
  • High-impact practices that leading institutions employ to drive enrollment and student success
  • How to collaborate and create shared accountability that power results across student and institutional outcomes

Featured Speakers:

Gary Ross Headshot

Gary Ross | Vice President for Admission and Financial Aid, Colgate University

Gary serves as the Vice President for Admission and Financial Aid where they recruit top academic applicants from all over the world. Over the last 35 years, Gary has held various positions from Director to Dean to Vice President within the Colgate Admissions and Financial Aid departments.

Paul McLoughlin Headshot

Paul McLoughlin II, PhD | Vice President and Dean of the College, Colgate University

Paul serves as the Vice President and Dean of the College at Colgate University where he oversees a broad portfolio including academic advising, campus safety, career initiatives, residential life, counseling and health services, student conduct, wellness, international student services, environmental health and safety, and numerous other campus life initiatives.

Rob Buelow headshot

Rob Buelow | Senior Vice President of Campus Prevention Network

Rob serves as Senior Vice President at EVERFI where he leads our Higher Education practice and Impact team. He is an award-winning public health professional with deep expertise in leveraging social and behavioral science to solve the most pressing challenges facing campuses, companies, and communities.