More than ever before, today's consumers have high standards and expect financial institutions to engage and reinvest in the communities they serve in meaningful ways. At the same time, financial capability in the United States remains a top concern - recent data show the majority of Americans lack what they need for retirement or a rainy day fund.*
Never has there been a greater need for financial institutions to help drive education within their communities. However, this need also drives an incredible opportunity to create a new kind of financial consumer.
Watch this webinar, featuring Jim Marous, co-publisher of The Financial Brand and owner of Digital Banking Report, and Victor Frasher, Director of Community Engagement at Educators Credit Union, winner of the Governor's Financial Literacy Award, as we discuss:
- Rising consumer expectations for financial institutions, including for corporate social responsibility initiatives
- The current state of K-12 financial literacy, based on data from 1.5 million students
- How to leverage your education initiative to boost your local brand and drive future success for your institution
- How to scale your efforts to drive greater impact - both for your marketing and your community
*FINRA Investor Education Foundation, National Financial Capability Study