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The COVID-19 pandemic is forcing campus leaders to make extreme decisions around resources. “Do I invest in PPE and plexiglass or mental health resources for students?”

Unfortunately, the higher education industry had “pre-existing conditions” which made the impact of the pandemic worse. Recruitment pipelines have been contracting for years, and student expectations around safety, well-being, and inclusivity are growing. Heads of enrollment and student affairs — faced with enduring challenges that began long before the pandemic — have much to gain by reimagining the “why” to attract prospective students.

Join us for an exciting discussion. We’ll cover:

  • The immediate challenges posed by COVID-19 and strategies to balance the long term effects 
  • Recruitment and retention changes and the benefits of investing in safety, well-being, and inclusion 
  • How to reframe investment in safety as an investment rather than an expense 

Featured Speakers:

Liz McMillen | Executive Editor, The Chronicle of Higher Education 

Liz serves as executive editor of Chronicle Intelligence. She brings more than 30 years of experience covering higher education. From 2011 to 2018, she served as the editor of The Chronicle of Higher Education, supervising a newsroom of 65 reporters, editors, data journalists, and designers who produce a daily news report, weekly print edition, special supplements, and in-depth reports. Under her leadership, the Chronicle newsroom received awards from the Online News Association, the Society for News Design, and the Education Writers Association.

Rob Buelow headshot

Rob Buelow | Senior Vice President of Campus Prevention Network

Rob serves as Senior Vice President at EVERFI where he leads our Higher Education practice and Impact team. He is an award-winning public health professional with deep expertise in leveraging social and behavioral science to solve the most pressing challenges facing campuses, companies, and communities.