By the year 2020, Gen Z will account for 40% of all consumers. According to new research from EVERFI on Gen Z, this next generation is struggling with basic financial literacy questions and are unable to handle financial stress. Financial institutions are in the perfect position to engage this audience by providing targeted financial education to help set them up for financial success.
Download our new report, Next Generation of Financial Capability: Young Adults in Higher Education to learn:
- Financial and behavior trends of Millennials and Gen Z
- Recommendations for engaging Millennials and Gen Z through education programs
- Why Virginia’s financial literacy rate is higher than other states and how your state can achieve similar results