The face of banking and financial education has changed how we market in the course of a few short years. With the millennial generation moving rapidly to the forefront of the banking community, financial institutions can no longer shy away from the increasingly dominating digital and mobile technologies.
Download our guide, The Financial Marketer’s Guide to Acquiring Millennial Consumers Through Mobile, and you’ll learn:
- The challenges financial institutions face while marketing to millennials
- How to utilize digital technology to deliver information that’s both relevant and digestible
- Why authenticity counts when millennials make financial decisions