Reframing the Flame: Critical Financial Education to Capture the Next Generations’ Attention

In an era where social media marketing often feels chaotic, bank marketers are rethinking their strategies for engaging students. Join us for an engaging on-demand webinar where we’ll focus on delivering essential financial education that captivates students at their most critical moments.

In this session you will learn:

• The Power of Financial Education: Explore research on how the next generation prefers to receive financial information at critical decision points. Learn to identify those moments and deliver relevant content that resonates.
• Integrating Financial Education into Customer Journeys: Discover strategies for embedding educational content into your customer touchpoints.
• Creating Impact Stories for Stakeholder Engagement: Discover how to craft compelling narratives that highlight the success of your financial education initiatives, showcasing their real-world impact and strengthening community relationships.
• Building Trust Through Value: Understand how providing valuable financial education can foster long-term loyalty and trust in your brand.
• Future-Proofing Your Strategy: Discuss emerging trends in financial education, ensuring your content strategy highlights your commitment to the communities you serve

Watch the webinar on-demand to transform your marketing approach from reactive social media tactics to a proactive, education-driven model that captures the attention of the next generation.