On-Demand Webinar
From Profit to Purpose: Measuring Trust, Reputation & Impact as Growth Drivers
Retail financial institutions can no longer treat community engagement or CSR as philanthropic side projects or regulatory obligations.
In the next decade, the most profitable banks and credit unions will be those that authentically align purpose with performance—using community impact programs as measurable business levers.
In this on-demand webinar, featuring Everfi’s Chief Marketing Officer, Jenny Hoffman, and Suncoast Credit Union’s Youth Outreach Manager, Jose Guevara, you’ll discover how to bring the same level of precision to your community programs that you apply to marketing ROI.
You’ll learn how to:
- Connect financial education and wellness programs to measurable outcomes like acquisition, retention, and brand equity
- Operationalize financial wellness and education so impact becomes part of team performance
- Quantify the ROI of CSR and community engagement to satisfy regulators, investors, and boards
- Build purpose-driven programs that deepen community trust while meeting compliance expectations
You’ll see real-world case studies from leading banking providers who are successfully aligning community engagement with strategic business goals—proving that doing good and doing well are not mutually exclusive.
Ready to turn purpose into performance?
Watch now and learn how to make your community engagement strategy a measurable competitive advantage.