When AI Answers First, Who Do Consumers Trust?

Consumers once turned to their bank of credit union when they needed a mortgage, had a fnaincial question, or wanted guidance on an important finanical decision. Today, many of those consumers turn to AI first, particularly amongst the youngest generation of account holders. This webinar explores the changing relationship between financial institutions and their customers in an era of unlimited, but imperfect information. Financial institutions may no longer be the first place consumers go to seek answers, but they can still become the most trusted source.

In this on-demand webinar, you’ll learn:

• How AI is changing where consumers go first for financial guidance
• What consumers need from financial institutions that AI cannot provide
• How financial institutions can strengthen trust through financial education

Speakers:

• Scott Beck, Sr. Director of Product Management, Everfi
• Cesareo De Anda, VP, Integrated Member Service Operations, OneAZ Credit Union
• Brad Martin, Director, Enterprise Architecture, OneAZ Credit Union

Watch this on-demand webinar to learn how banks and credit unions can serve as a trusted source of guidance in an AI-first world.