How ORNL Federal Credit Union is Expanding Community Impact Through Adult Financial Education
For decades, ORNL Federal Credit Union (ORNL FCU) has supported the financial well-being of individuals and families across East Tennessee. But as demand for adult financial education grew, so did the need for a more scalable, accessible approach. By partnering with Everfi, ORNL FCU launched ThrivePATH, a mobile-first financial wellness platform that delivers personalized, on-demand education while expanding reach across its 19-county footprint.
The Challenge: Meeting Adult Financial Education Needs at Scale
ORNL FCU was already making an impact through workshops, branch events, and one-on-one counseling—but those efforts weren’t built to scale. With a lean team and no centralized digital platform, the organization faced increasing pressure to:
- Expand access without increasing operational burden
- Keep content relevant and up to date
- Make financial topics feel approachable, not overwhelming
- Reach both members and non-members, including underserved communities
- Deliver education in a format that fit into everyday life
At the same time, community partners like nonprofits lacked the tools to deliver financial education themselves, creating an even wider gap in access. Everfi Achieve provided a turnkey, digital solution that allowed ORNL FCU to scale without sacrificing its people-first mission.
Discover the Impact
In just months, ORNL FCU saw measurable growth in both reach and engagement—not just sign-ups, but meaningful participation. Adult learners are actively progressing through content, spending time learning, and completing full pathways. By removing barriers to access and meeting learners where they are, ORNL FCU is positioning itself as a trusted partner in financial well-being across the region.
Learn how your institution can empower individuals and communities with the financial knowledge and tools to improve their financial well-being today: everfi.com/sponsorship
