Trends & Opportunities Report: Sponsoring K-12
Financial Education

How Organizations are Building Financially Literate Students and Brand Affinity

Financial education mandates are critical to ensuring that all students learn the skills to manage their finances. However, these mandates are often unfunded, meaning lawmakers pass requirements but don’t allocate the necessary budget. School districts then rely on their communities’ wealth to fund programs, which can lead to disparities in proficiency based on demographics and socioeconomic status. Private sector support is both needed and welcomed by school districts to help positively impact the next generation.

Since 2008, Everfi has been committed to partnering with school districts to provide financial education to millions of students, we’ve learned a few things along the way about how the private sector can help implement thoughtful, effective, and trusted personal finance education.

Why Financial Literacy Matters

In this report, you’ll learn about:

• The Case for Private Sector Support: With many financial literacy mandates unfunded, private sector support is crucial. Learn how businesses can collaborate with school districts to provide innovative resources and measurable opportunities for students.
• Engaging Gen Z: Discover how engaging students through financial education can build brand affinity and create meaningful connections with the next generation of consumers.
• Volunteer & Work-Based Learning Opportunities: Sponsoring financial education not only benefits students but also offers employees meaningful volunteer and mentorship opportunities, enhancing corporate reputation and community relations.

Unlock the full potential of your corporate social responsibility initiatives. Download our comprehensive report to learn how you can make a lasting impact on the next generation.