The Trust Dividend: What Parents Expect from Financial Institutions

The demand for financial education is clear, with over 30 states requiring financial education for graduation. Parents overwhelmingly believe financial skills are foundational. Yet many parents are unaware of what financial skills their children are learning, and large gaps exist in long-term skills such as investing, credit, and retirement planning. New survey findings from Everfi show that families welcome financial institutions as partners in expanding access to financial education and often place greater trust in institutions that invest in their communities.

“People notice when a financial institution is genuinely invested, versus when they’re just looking to buy accounts.”
— Doug Haehl

In this on-demand recording, you’ll learn:

• What parents expect from financial education
• Where critical gaps remain in students’ financial knowledge
• How financial institutions can partner with schools to deepen impact and strengthen brand trust

Speakers:

• Dr. Dan Zapp, PhD, Sr. Director of Research, Everfi
• Doug Haehl, Sr. Product Marketing Manager, Everfi

Watch this on-demand webinar to explore how meeting families’ expectations for financial education can strengthen community impact and brand trust.