The Approachability Gap: How Financial Institutions Can Connect with Untapped Consumers

Key findings from the report include:

• 45% of consumers have lower than average financial well-being scores and are dissatisfied with their current financial situation
• 4 in 10 from this “room to grow” consumer group aren’t sure they can reach a financial goal but most agree financial education would make them more confident
• Consumers who have received financial education are more likely to say they’re comfortable going to their financial institution to discuss products and services