From the Field – The Edison K-8 School, Boston, MA

Over Boston Public School’s February vacation week, 24, 3rd & 4th grade Edison students were working hard to “sharpen the saw” using Vault through First Republic Bank’s sponsorship. Although it was a short 4-day week, the students were able to login and work on the modules while they were in school, something they looked forward to doing before going home each day. On the last day of vacation, First Republic representative Heather Lombardo and Rhyshonda Singletary visited the class with me to honor their hard work and celebrate the students success with Vault. Although only 5 students actually became certified, the rest of the class was just one or two modules away. The class was so excited to show us what they learned through a fun game of Jeopardy that we played with Vault questions. Each students was able to leave February vacation’s “Acceleration Academy” week with a First Republic piggy bank, and some even with a certificate.

School Manager: Maraget Bane
Teacher: Jarod Johnson
School:The Edison K-8 School, Boston Public Schools
City: Boston, MA
Course: Vault

From the Field – H.M. King High School, Kingsville, TX

Ms. Carrillo’s seniors have been using the EverFi course this year and we had the pleasure of bringing in a member of 1st Community Bank of Corpus Christi to host a certification ceremony with the students. Beyond receiving the certificates, the students dominated financial literacy Jeopardy and shared incredibly thoughtful reflections and posed meaningful questions about their own financial wellness and future. It was so amazing to hear the students’ reflections and to hear from Ms. Carrillo about the impact the course has had on this group of students as well as her past classes who have since graduated.

School Managers: Dakota Rubin & Heather Witcher
Teacher: Diana Carrillo
School: H.M. King High School in Kingsville ISD
City: Kingsville, TX
Course: EverFi

Interview with Harriet Sanford, President & CEO of the NEA Foundation

We recently sat down with Harriet Sanford to hear about her impressive 40-year career in education, and her current work supporting public teachers and students through the NEA Foundation. The interview has been edited and condensed for clarity.

Harriet Sanford

Why did you go into education? 

I began my career – 40 years ago (sigh!) — as a public school teacher at Arbor Hill Elementary School, in Albany, NY, just blocks away from where I spent the first seven years of my life. Although I did not remain in the classroom for many years, my commitment to improving lives and underserved communities for the better never faltered. It has been a privilege to work in education philanthropy for the last 12 years, but make no mistake, it is educators who go to work in the trenches every day, not funders.

Neither my mother nor father completed their educations. Nonetheless, they were adamant that their children take advantage of all of the opportunities that a public education offers — both in and out of school time. They fully expected their children to pursue higher education and ensured that we could immerse ourselves in our studies, service, sports, and more. With many communities, schools and families just like mine facing insufficient resources, my work and the Foundation’s work is to do all that we can to ensure that every student has access to a high-quality education and finds his or her own joy in learning.

What is the NEA Foundation and what support does it give teachers?
The NEA Foundation is an independent, 501(C)3 public charity, created, in 1969 by educators for educators, to improve public education for all students. Highlights of support for teachers include:

  • Our Grants to Educators, distributed three times each year, fund educators’ creative and innovative classroom projects designed to prepare students for college, work, and life. Last year, our grants empowered more than 6,000 educators, reaching more than 186,000 students.
  • Our annual Awards for Teaching Excellence honor the challenging but crucial work that public school educators do every day. We reward outstanding educators who are shining examples of the millions of people who work tirelessly in America’s public schools, in service of students, but seldom hear how much we appreciate them.
  • Our Global Learning Fellowship, takes a group of educators abroad, such as on recent trip along the Inca Trail to Machu Picchu and other significant historical and cultural sites in Peru, as part of a year-long, cohort-based, professional development program. Participating educators return from their travels with fresh knowledge, skills and perspective needed to teach in the global age, and better equipped to deliver globally focused curriculum in their home schools and communities. Fellows also contribute to a growing, freely accessible, online collection of 195 lesson plans, accessed by peer teachers around the country more than 4,000 times.
  • We regularly produce issue briefs sharing the Foundation’s and our partners’ lessons learned on a wide range of topics and disseminating actionable information that helps educators overcome challenges to teaching and learning.

How do EverFi & the NEA Foundation work together?

The NEA Foundation and EverFi work together to increase educator and student access to technology and digital learning tools. We collectively strive to support critical skill areas that will enhance students’ ultimate academic and life success.

The partnerships currently supports NEA school districts across the country, providing free access to EverFi’s digital resources and accompanying professional development. Districts that have participated include Springfield, MA; Lee County, FL; and Prince George’s County, MD. Our partnership is leading us to work on more programming in STEM and to develop initiatives in social and emotional learning.

What encouragement would you give teachers who are working to integrate critical skills education into their classrooms?

My key piece of advice to educators, no matter what or whom they teach, is almost always the same: It takes “fierce” to battle your own self-doubt when you are the only one who seems to know that “good enough” is just not good enough for your students. Excellence is what you are after, and you are not going to let anything or anyone stand between your students and excellence. Bring “fierce” to the table every time. Be gentle, kind and caring with your students, but be fierce about their education.

 

Thanks to Harriet for giving us a glimpse into the important work she and the Foundation are doing to support public school education! If you’re interested in learning more about EverFi or our work with the NEA Foundation, reach out to Steve Sandak at steve@everfi.com.

Marketing to Millennials: What Not to Do

As the millennial generation ages into more prominent jobs and accumulates greater wealth, banks and credit unions are quickly realizing they need to improve their financial marketing strategy to attract this elusive demographic. But despite the fact that this generation seems to be online at all times, it takes more than a fancy website to make a connection. While many financial institutions have been online for years, attracting millennials requires a full understanding of this demographic to drive impact.

Millennials learn and bank differently than previous generations. Learn how your financial institution can attract this elusive demographic.

Millennials learn and bank differently than previous generations. Learn how your financial institution can attract this elusive demographic.

Here are two of the most common financial marketing mistakes that banks and credit unions make targeting millennials:

  • Neglecting Mobile

Always on-the-go, millennials today are more likely to be surfing the Web on a device than they are on a computer. Yet many financial institutions still neglect to ensure that their websites and marketing materials are optimized for mobile devices. When designing anything that will live online, from website menus to online programs, ensure that your designs are compatible with mobile devices of all sizes—and will work in different browser types (including Chrome, Safari, Firefox, and IE). Better yet, consider designing for mobile from the start.

  • Overly Long or Text-based Content

Millennials are fast-moving multitaskers. They want to maximize the “downtime” in the cracks and crevices as they move through their daily life: sitting on the metro, waiting for a friend at a bar, or even in the final moments before drifting off to sleep. Help them do that my creating content that is short and to-the-point. For best results, consider infographics, videos, and short, crisp articles that relay maximum information.

How To Improve Your Millennial Marketing Strategy

Banks and credit unions that want to connect with the millennial generation would be wise to meet them where they are—which, today, is online as they’re out and about. But it has to be done right. For more tips on how to avoid marketing pitfalls, check out our mini-guide