From Feel-Good to Measurable: Proving the Impact of Financial Education

Financial institutions know that financial education matters: but how do they measure and demonstrate the impact of their education investments? Moving beyond participation and reach, what can learning gains, confidence shifts, behavioral intent, and other outcomes tell us about whether financial education programs are truly making a difference?

In this on-demand webinar, you’ll learn:

• What metrics can demonstrate the impact of financial education and how they are measured
• The ways program design influences knowledge gain, measurement and outcomes
• How financial institutions can translate educational outcomes into stakeholder reporting, community impact stories, CRA narratives, marketing efforts, and more.

Speakers:

• Heidi Schoonover, Senior Manager Director of CRA Strategic Programs& Initiatives, Truist
• Dr. Dan Zapp, Senior Director of Research, Everfi
• Lauren Primuth, PhD, Sr. Product Manager, Everfi
• Moderator: Elissa Tomasetti, Chief Marketing Officer, Everfi

Watch this on-demand webinar to discover how financial institutions are moving beyond the basics to measure true impact.