Developing a financial education program gives your financial institution the opportunity to reach out to schools and communities, offering value in exchange for a presence in schools. Outreach builds your brand, helping you directly connect to now and future consumers, and in the case of financial education, enables you to directly give people the tools they need to make good financial decisions.
However, in the rush to provide a financial education program, it’s crucial to keep the needs of schools and teachers in mind. The most important factor here is that while you are developing and building any educational program with the best of intentions, it must still provide value and fit into the timeline and curriculum of any school you reach out to.
Any school, classroom, or teacher will face their own unique hurdles and problems. They must deliver materials, including yours, to students across the school, at different levels, and to state and federal standards. In some cases, many are also held to board and organizational standards as well. The material you provide must fit as seamlessly as possible into this structure to prevent upsets and to ensure adoption.
Meet the Capabilities of Schools
Most schools will have the similar ranges of capabilities and staff, which means that if you can develop to meet the general needs of one school, your financial education program will fit well into many. Your ideal goals should be to offer a program that is flexible, modular and easy to implement with a structure that can be adjusted based on the school and its preferred classroom setting. For example, some schools may prefer to deliver purely digital courses while others will need a teacher to deliver each lesson.
It’s important to develop a solution that is as turnkey as possible. School staff should be able to set it up quickly with minimal support and maintenance, they should be able to log in and create accounts easily, and students should be able to register and access material just as easily.
Delivering a cloud solution with classroom material already prepared is an ideal way to achieve this, because you can easily update, control content, and enable access from anywhere – so you as well as teachers remain in control of the course. Partnering with a third-party developer is a smart option here because it will greatly reduce costs by developing your own solution from the ground up.
Any digital or online program should have a systematic mechanism so that it can be updated quickly and easily without a great deal of trouble. This should include both teacher-led classes and digital courses so that you can keep information relevant and up-to-date without creating a hassle or expense for the school.