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GM Financial and Everfi Achieve: Bridging Financial Gaps with Impactful Solutions

GM Financial and Everfi Achieve: Bridging Financial Gaps with Impactful Solutions

GM Financial, a leader in financial services, identified the need to extend its financial education beyond traditional workshops. Partnering with Everfi, they launched KEYS® Online, a digital platform powered by Everfi Achieve™ to deliver personalized, mobile-first financial education.

Interactive Learning Tailored to Individual Goals

KEYS Online offers engaging modules on budgeting, money management, understanding credit, and home buying. Each module is designed for quick completion in under 10 minutes, ensuring convenience and accessibility. Seamlessly integrated with GM Financial’s resources, KEYS Online provides timely and relevant financial education, enhanced by its mobile-first design and multilingual support to serve a diverse community.

"One of the underlying tension points for our audience is 'feeling behind' -- feeling behind their friends and the life they are living and that there is a gap in what they are accomplishing. We saw an opportunity there to look at how we can provide education to bridge that gap with personal finance conversations." -- Allison (Scott) Rummage, Digital and Marketing Manager at GM Financial

Expanding Reach and Engagement

By leveraging this online platform, GM Financial significantly boosted engagement with its financial education tools, reaching a broader audience, including underserved communities. The flexibility of digital education has enabled GM Financial to deliver valuable financial knowledge to more people.

Discover the Impact

Download the full case study to see how GM Financial expanded its reach and transformed its financial education offerings with Everfi Achieve. Learn how to empower individuals and communities with the financial knowledge and tools to improve their financial well-being today.