In a 2013 study, Microsoft revealed the average attention span has decreased from about 12 seconds in 2000 to just eight seconds today. While capturing students’ attention has never been an educator’s simplest task, there are more tools than ever for bringing course content to life and engaging the digital generation. Enter the infographic.
Infographics: Infographics are simplified representations of complex data aiming to deliver a message in an easily understandable and visually striking way.
In today’s world, most middle and high school students are likely familiar with infographics. We find them increasingly in our news feeds alongside memes, gifs, videos and other abbreviated promotions and advertisements. But what your students may not have given much consideration to is how or why an infographic can be used to share data and information, and what we can learn from their “visual shorthand” stylings.
As you prepare to launch the Venture – Entrepreneurial Expedition program with your students, here’s an opportunity to embed a few more visually captivating tools.
Kick it off: Begin by sharing examples of infographics that are relevant to your lesson content or your students’ particular interests. For Venture, you can start with this general entrepreneurship piece or a more specific look at women in entrepreneurship from USC Marshall. Using a tailored infographic gives your students the opportunity to broadly understand your course content before you deliver a more narrowly detailed lesson.
Open the floor: Give your students the room to offer commentary and critique the message. Ask them to sketch their responses and present the added information in an intentional way.
- How could this infographic be updated?
- What information is it missing?
- What would make it more appealing to other students?
- If you were to include another section, what would it focus on?
– An “Interactive Personal Diagnostic” which identifies each student’s individual entrepreneurial characteristics
– Allows students to create a business pitch including finance, marketing, team-building and market research
– Standards-Based: Common Core State Standards for English/Language Arts and Mat
Amber Osuba is the Senior Marketing Manager for K-12. Prior to this role, Amber served as a Senior Implementation Manager supporting educators and districts across Pennsylvania and Maryland for three years. She is a former first grade STEM teacher and curriculum lead. You’ll find her at EVERFI’s national conference booths asking teachers to grab swag, take a selfie and tag @EVERFI.