At EVERFI, we know that small businesses are the lifeblood of our economy and the heart of our communities. They drive innovation, create meaningful employment, and infuse neighborhoods with energy, diversity, and opportunity. As a recognized leader in financial education, we understand that behind every small business dream is a need for strong financial knowledge — the foundation for sustainable growth and success.

That’s why we’re proud to introduce a new learner pathway for Small Business as part of EVERFI Achieve™. The Starting A Business Pathway is a dynamic new resource designed to empower aspiring and current small business owners with the critical financial education they need to navigate today’s challenges and seize tomorrow’s opportunities.

What is the Small Business Pathway?

The Small Business Pathway is a comprehensive, easy-to-use educational tool built specifically to meet the unique financial needs of small businesses. Leveraging our expertise in financial education, we designed the Starting A Business Pathway to bridge knowledge gaps and provide actionable insights. Here’s what you’ll find:

• Learning About Startup Costs: Understanding startup costs is fundamental. Our tool breaks down the range of expenses entrepreneurs face, helping them realistically plan, budget, and strategize for long-term success.
• Credit Education: Strong credit can be the key to unlocking new growth opportunities. We demystify the credit process for small business owners — from building and maintaining business credit to strategically leveraging it for expansion.
• Small Business Calculators: Informed financial decisions are vital. Our suite of small business calculators enables owners to model loan payments, project cash flow, and pinpoint break-even points, providing clarity and confidence at every stage.

By providing these essential educational resources, we aim to equip small business owners with the financial acumen necessary not just to survive, but to thrive.

Why Financial Education Matters for Small Businesses

We believe that financial education is not just a tool — it’s a catalyst. For small businesses, financial understanding directly impacts stability, scalability, and resilience. A well-informed entrepreneur can better manage risk, access necessary funding, and make sound, data-driven decisions that fuel sustainable growth.

The ripple effects are powerful:

• Job Creation: Small businesses create two out of every three new private sector jobs [Private Label Financial Education for Your Community]
• Economic Contribution: They account for 44% of U.S. economic activity [Resources | Financial Education]
• Community Engagement: Small businesses consistently invest back into their communities, supporting local charities and initiatives [Custom Education For K-12 students, Employees, and More]

When we empower small business owners with the knowledge they need, we’re not just fostering stronger businesses — we’re building stronger communities.

The Profitability of Small Business Relationships

For financial institutions, investing in the success of small businesses is both a mission-driven and profitable strategy, helping build:

• Loyal Customers: Entrepreneurs who feel supported often become long-term advocates and customers, expanding their relationships with financial partners over time.
• Revenue Growth: Business accounts, loans, credit services, and other offerings contribute significantly to financial institutions’ revenue streams.
• Community Leadership: Institutions that champion small businesses establish themselves as trusted pillars of the community, enhancing reputation and fostering loyalty.

Through tools like the Small Business Pathway, EVERFI empowers financial institutions to deepen their impact — supporting their business goals while uplifting local economies. At EVERFI, we are committed to advancing financial literacy as a driver of economic vitality and opportunity. The Small Business Pathway is just one more example of how we translate our deep expertise into tangible resources that create real-world impact.