Financial literacy is more than a buzzword, it’s a crucial life skill that shapes future financial well-being and independence. This belief formed the heart of the recent EVERFI webinar, Reframing the Flame: Critical Financial Education, led by Alyssa Lyons, Senior Manager of Social Media, and Jacquie Moen, Head of K-12 Product Management. This session was a powerful exploration of why engaging, relevant financial education is vital in the classroom and beyond.  

Today’s Social Media Landscape
Gen Z is increasingly turning to platforms like TikTok for financial advice, with 64% using it as their primary search engine.  Social media has potential as a tool for connection but ensuring that students access reliable financial knowledge remains a significant challenge. Educators and financial institutions have the unique opportunity to bridge the gap between online information and accurate education. 

The Importance of Classroom Integration
Parents often shy away from discussing finances due to personal debt or uncertainty, making school one of the few places where all students can learn these essential skills. Data from a four-year longitudinal study conducted with MassMutual Foundation showed that while knowledge from financial courses may fade over time, the confidence or self-efficacy that students gain in handling financial tasks persists. This confidence drives young adults to take actionable steps toward financial independence. 

The Role of Teachers and Real-World Applications
Josh King, a social media influencer and teacher, shared insights into how educators can seamlessly integrate real-life financial lessons into their teaching. Authentic, relatable content on platforms like TikTok and Instagram can foster a sense of community among educators and students alike. This approach not only engages students but also encourages them to discuss financial topics at home, sparking crucial conversations between generations. 

Mandates and Future Directions
With 26 states now requiring personal finance courses in high school, education systems are gradually prioritizing this important subject.  However, it’s not about checking boxes – students need engaging, real-world content that resonates with their diverse experiences. Students often crave practical guidance, such as understanding their first paycheck, navigating credit cards, and planning for college costs. 

The Way Forward
EVERFI’s commitment extends beyond traditional teaching methods. Initiatives like Classroom Connect bring professionals into schools to demonstrate real-world financial applications and career pathways, reinforcing the relevance of financial education. These collaborations aim to turn abstract concepts into tangible, motivating experiences for students. 

The full webinar dives deeper into these strategies, expert opinions, and innovative tools for empowering students with financial literacy. Click here to watch “Reframing the Flame: Critical Financial Education to Capture the Next Generations’ Attention.”