In today’s rapidly evolving financial landscape, with increasing competition and the rise of digital banking, standing out from the crowd and fostering customer loyalty has never been more important. To build long-term relationships, customers now demand more than just transactional services—they’re seeking trusted financial partners who understand their personal financial goals and provide tailored advice to help achieve them. This shift in customer expectations creates an opportunity for banks to differentiate themselves by offering personalized services and education.
This opportunity and how to realize it, was the topic of a recent webinar hosted by EVERFI in partnership with The Financial Brand.
Achieve™️ for Growth & Engagement
Customers today are facing more financial stress than ever before. According to the 2023 PWC Employee Financial Wellness Study, 57% of consumers say finances are the top cause of stress in their lives and 53% are most worried about the cost of living and inflation. Yet, many people feel they lack the knowledge and guidance to manage these challenges effectively.
This is where EVERFI’s Achieve™️ shines.
Whether a customer is managing debt, saving for emergencies, or planning for retirement, Achieve empowers banks to deliver targeted financial education in a personalized and impactful way. With interactive, customized learning modules that align with specific financial goals, banks can offer valuable experiences that foster deeper relationships with their customers.
Achieve’s interactive modules and playlists are designed to seamlessly integrate with a bank’s existing products and systems. This alignment allows financial institutions to offer personalized financial products that directly support a customer’s goals. For example, a customer engaging with a module on saving for emergencies could be introduced to a high-interest savings account —providing them with the specific tools they need to act on their financial goals, right as they’re thinking about them.
Boost Brand Differentiation
As some aspects of financial services become increasingly commoditized, differentiation is essential. Offering personalized financial education not only sets you apart from competitors but also strengthens the overall brand’s reputation as a customer-centric institution that prioritizes customers’ financial wellness. Customers want a partner who is invested in their success. As they feel more supported in their financial journeys, they’ll be more likely to remain loyal. Happy, financially empowered customers are more likely to engage with banking products and services, leading to higher retention rates and increased revenue.
The Future of Banking with EVERFI Achieve™️
In the current customer-driven market, the consumer experience is fundamental to an organization’s success. EVERFI Achieve™️ empowers all banks, from national institutions to smaller credit unions, to become a true financial partner capable of helping customers navigate their specific financial journeys with confidence and clarity. The flexibility of EVERFI Achieve means it can be used in multiple ways—whether as a standalone education tool, part of a customer onboarding process, or as an HR benefit for employees.
If you’re ready to take your customer experience to the next level, EVERFI Achieve™️ is the solution to help you get there. With Achieve, customers benefit from personalized financial empowerment while banks upgrade commodity transactions into long-term trust and deeper relationships.