MassMutual Foundation enhances brand affinity among over 5 million K-12 students today and aims to reach 6 million students by 2025, fostering financially resilient communities and equipping the next generation of banking customers with smart financial decision –making skills.
“We believe that by democratizing access to this important education, we’re able to support our broader commitment of helping build more vibrant, financially healthy communities – particularly for those communities that are left behind or at high risk.”
Dennis Duquette, President & CEO, MassMutual Foundation
At a Glance
The MassMutual Foundation chose to partner with EVERFI from Blackbaud to build FutureSmartSM, a first-of-its-kind, nationwide, mobile-friendly financial literacy education program, that’s cost-free for schools, students, and families. FutureSmartrelies on EVERFI’s national network and industry leading technology platform to empower students with interactive exercises and real-life scenarios Sensitivity: Internal
so they can effectively manage their finances, make sound decisions, and become stewards of their financial future. The digital program, which is aligned with Jump$tart Coalition’s National Standards for K-12 Personal Finance Education, educates students on emergency savings, budgeting, paying bills, interest rates and charges, and investing, among other important financial topics and is accessible in both English and Spanish. It also includes financial resources for families and educators.
The Impact
- 17k+ Schools across all 50 states
- 6M Students Reached by 2025
- 44% attend school in low-to-moderate income (LMI) communities
- 10.7M+ Hours of Learning
- 76% Average knowledge gain among middle school students after taking the FutureSmart course.
Download MassMutual Foundation’s success story to see how your financial institution can engage millions of students for brand and community impact.