Next-Gen Engagement: Winning Gen Z through authentic marketing and financial education

Join us for an insightful webinar that will equip financial services leaders with actionable strategies to meaningfully engage Gen Z. We'll explore how financial stressors like rising inflation, soaring housing costs, and student debt impact their decisions -- and how financial education, delivered in a trusted classroom environment, can help your institution build positive brand awareness with students and their families, and fulfill CRA requirements.

Discover how integrating financial literacy into your customer engagement strategy can deepen trust, foster loyalty, and drive long-term success.

Watch this on-demand webinar presented in collaboration between find CRA and EVERFI from Blackbaud.

Financial literacy programs can benefit your bank in multiple ways, such as increasing customer loyalty, improving social responsibility, and creating a pipeline of future financially savvy consumers and employees.