Jenny Hoffman is the Chief Marketing Officer at EVERFI, where she leads a talented marketing team, overseeing Enterprise account-based marketing (ABM), events, communications and public relations, product marketing, content marketing, and mid-market demand generation. Jenny puts her creative stamp on every aspect of the teams’ work to drive activation and retention across business lines with an emphasis on metrics-driven outcomes, building pipeline, optimizing high-touch marketing strategies, improving operational workflows, and growing a team of high-performing, social impact marketers.    

Jenny is results-oriented with proven experience in building powerful brands, creating client value and driving sales success, and she has a deep passion for companies that deliver social impact. 

Jenny has held numerous roles at EVERFI, including Senior Vice President of Customer Marketing and Vice President of Account Management. Jenny also developed and launched EVERFI’s Prescription Drug Safety Network, a coalition of healthcare companies focused on addressing the opioid epidemic through evidence-based population-level prevention programs in K-12 schools. 

Prior to joining EVERFI, Jenny held several marketing positions at SaaS companies in the education technology and energy software sectors. She graduated with honors from Georgetown University with a BA in French and minors in International Business and Italian. Jenny lives in Annapolis, MD with her husband and two sons.