Jenny Hoffman is the Head of Marketing at EVERFI from Blackbaud, where she leads the strategic and tactical direction of the marketing team, including Enterprise account-based marketing (ABM), events, mid-market demand generation, and impact marketing for customers. Jenny puts her creative stamp on every aspect of the teams’ work to drive activation and retention across business lines with an emphasis on metrics-driven outcomes, building pipeline, optimizing high-touch marketing strategies, improving operational workflows, and growing a team of high-performing, social impact marketers.

Additionally, Jenny oversees the customer marketing organization that is designed to help Enterprise customers amplify awareness of their social impact initiatives, build a positive brand reputation, and meaningfully engage with the communities they serve. Jenny is results-oriented with proven experience in building powerful brands, creating client value and driving sales success, and she has a deep passion for companies that deliver social impact.

Jenny has held numerous roles at EVERFI, including Senior Vice President of Customer Marketing and Vice President of Account Management. Jenny also developed and launched EVERFI’s Prescription Drug Safety Network, a coalition of healthcare companies focused on addressing the opioid epidemic through evidence-based population-level prevention programs in K-12 schools. Under her leadership, she helped grow the network to $6M in annual recurring revenue in 18 months.

Prior to joining EVERFI, Jenny held several marketing positions at SaaS companies in the education technology and energy software sectors. She graduated with honors from Georgetown University with a BA in French and minors in International Business and Italian. Jenny lives in Annapolis, MD with her husband and two sons.