Many organizations engage in corporate social responsibility (CSR) efforts that address an environmental, social or economic need. At the same time, companies expect to see a relationship between their corporate social responsibility and customer loyalty. Yet company leaders struggle to assess the impact of corporate social responsibility on their company’s reputation, brand loyalty, and bottom line.
CSR is an important factor in brand reputation. Some social impact strategies may affect brand loyalty more than others. Do you know what those strategies are?
Download our white paper, Creating A Loyal Consumer, and you’ll learn:
- How consumers evaluate a company’s reputation
- How would consumers like to see their favorite brand spend their CSR budget
- Why brands stand to benefit from engaging consumers who care about education