Community First Credit Union’s Growth Through MoveUP

Acquiring More Members Today—and Preparing Members of Tomorrow

Community First Credit Union knew that offering financial education was important for the financial health of their membership—and, based on feedback they received, their members agreed. Yet their financial education programs struggled with participation rates, particularly in face to-face classes where there were often only a handful of attendees. The credit union needed to find a better solution to deliver financial education to their member base, but they didn’t have the resources to build their own program.