5 Tips for Financial Services Lead Generation

Offering financial services to businesses means actively working to generate and convert leads, typically through digital marketing At the same time, digital...

Video is quickly becoming the most popular content medium, with over 500 million Facebook users viewing video every day With more room for expression, content...

Influencer marketing is quickly gaining traction amongst all industries Everyone from fashion to travel agencies to mattress companies are using social media...

Although it has changed throughout the years, Search Engine Optimization for banks has never been a more vital marketing channel Where your bank falls in a...

Mortgage banks have more opportunities for meaningful customer interactions through building relationships and increasing touch points.

LinkedIn is one of the most popular social media networks, with more than 450 million active users, over 40% of which are in the United States. At the same time, many don't know how to use the platform, with most banks either not using it at all or not enough. Despite that, LinkedIn is a powerful tool for financial organizations, giving bankers access to potential clients, leads, and even providing tools for sales.

While social media marketing for banks should revolve primarily around ROI, any financial institution can now use social platforms ranging from Facebook to Instagram to offer real help and support to their customers, driving intangible value in customer loyalty and retention.

These 5 digital marketing trends for financial services can help financial institutions align with consumer demands and grow their brand.

Three basic ways your bank or credit union can use digital marketing to grow revenue