You care deeply about your community. You want them to have the tools they need to be financially educated and successful. But with so many channels vying for your audience’s time and attention, how do you become the source that they trust most?
For one local credit union, Abound Credit Union in Kentucky, taking a localized approach to educating their community has returned huge dividends. Not only did Abound’s youth financial education programs help them open 769 new accounts for under-18 customers in 2020—their efforts also won them 2nd place for the 2021 CUNA Desjardins Youth Financial Education Award.
What You’ll Learn
- How to build authentic, lasting relationships with school districts and other community leaders
- Real-life examples of how to offer more than financial education courses—and how that can benefit your brand
- How to get more of your staff involved in reaching and educating the community
- One key catalyst to getting more ingrained into schools and communities
The Panelists
- Jake Darabos, CPA — Chief Finance and Administration Officer at Abound Credit Union
- Hollie Sexton, CCUFC — PR/Financial Education Professional at Abound Credit Union
- Phillip Gray Clark — Senior Manager, Growth Partnerships, Financial Education at EVERFI