Generation Z is now the largest generation on the planet. With this young demographic comes new attitudes and demands for the brands they value, including digital convenience and authenticity. At the same time, growing up during the Recession has shaped their views on personal finance making them more pragmatic, savings-oriented, and risk-averse than their Millennial predecessors.
Financial institutions must find new ways to engage and connect with this “always-on” generation to successfully cultivate a lifelong partnership with these up-and-coming consumers. Download our content to learn:
- The latest personal finance trends from 30,000 college students and key differences from previous generations
- Tips to help you build trust with this demographic through financial education programs
- How to scale and personalize your efforts to drive success