Extending Adult Financial Education to the Hispanic Market

Today is an exciting day here at EverFi.  We’ve just launched a Spanish language version of our adult learning platform, EverFi@Work.  Our goal in doing so is to extend financial education opportunities to a growing population — expected to grow to 43 million over the next five years — that has typically been underserved due to something as simple as a language barrier.

Understanding credit scores, mortgages, identity theft, and overdrafts is hard enough for so many people; just imagine if you are trying to do it in another language!  Simple misunderstanding of terms in another language can get people into very quick and serious trouble. Perdiendo aprendi: mas vale lo que aprendi que lo que perdi.  Right?

EverFi@Work™ is a (now bilingual) interactive learning tool that helps adult learners develop important money management skills and a deeper knowledge of credit, investing, mortgages, financing higher education, and other key areas.  It’s specifically designed for today’s busy adult with a series of short ten-minute learning modules that are mobile and tablet-friendly.

To date, EverFi is working with over sixty partners who are leveraging this platform in communities across the country.

We’re also incredibly proud to announce that our partner BBVA Compass is the first organization to feature this Spanish language financial wellness solution.  In fact, this weekend, July 19-20, 2014, the EverFi and BBVA Compass teams will be debuting the platform at the annual conference of the National Council of La Raza in Los Angeles, CA.  We’re thrilled to be a part of this event that will attract 2,000 attendees and some of the most influential individuals, organizations, and companies working with the Hispanic community.

BBVA Compass is already a national leader in financial education with an active sponsorship of our elementary school course at 400 elementary schools across Alabama, Arizona, California, Florida, and Texas.  To date, BBVA Compass has reached more than 25,000 students through this program.

Want to take a look? See an overview of EverFi@Work in Spanish 
Building the course was a lot of fun, from choosing the narrator’s voice, to making sure our translations hit the right note and nuance, to seeing the whole thing come to life in a whole new look.  I have taken the course hundreds of times myself, but seeing it in Spanish for the first time was a very special moment for me.

Whether you are a, EverFi partner, a customer, or just passionate about helping increase financial literacy for everybody, please help spread the word about this course!